Case study
Nova Labs developer analytics platform
Product design • Design system • UX flows
Reduced onboarding time by 41% across new engineering teams.
View project details
Creative Digital Designer
Transforming ideas intostunning digital products.
I am Ava Martinez, a UI/UX specialist partnering with venture-backed startups and product teams to design interfaces that feel effortless, look distinctive, and convert visitors into loyal customers.
Selected clients
Nova Labs, Parallel OS, Finch Analytics, Northwind Cloud
Core focus
Product strategy, UX flows, interface systems, design ops
Recent product launch
Finch Analytics design system
+32% engagement
Product
SaaS dashboards
Complex data, simple narratives.
Experience
8+ years
Shipping for fast-moving teams.
Toolset
Figma-first
Design systems you can scale.
About Ava
Blending product thinking with bold, systemized design.
I started designing interfaces in high school, sketching browser extensions and concept apps for the tools I wished existed. Over the past eight years I have partnered with founders, design leaders, and engineering teams to ship products that feel intentional, cohesive, and unmistakably on-brand.
My background spans early-stage startups and growth-stage SaaS companies, with a focus on simplifying complex workflows—from analytics dashboards and AI tooling to onboarding experiences and design systems that keep teams aligned as they scale.
I care deeply about the small details that make products feel polished and human: motion that supports comprehension, microcopy that sounds like your brand, and responsive layouts that respect users regardless of device.
Ava Martinez
Creative Digital Designer • UI/UX Specialist
Approach
Strategy before screens
Every project begins with aligning on business goals, product constraints, and what success actually looks like for your team and your users.
Collaboration
Embedded partner
I collaborate directly with founders, PMs, and engineers, staying close to constraints and ensuring designs translate smoothly into production.
Signature value
Design that ships and scales
My work lives beyond the Figma file. I design reusable, well-documented components and design systems that make it easier for your team to ship new features without reinventing the wheel each sprint.
Services
From zero-to-one products to refined design systems.
I help founders and product teams translate ambitious roadmaps into interfaces that feel considered from first tap to final interaction—without slowing down your release cadence.
Product UI/UX Design
Designing web and mobile interfaces that balance clarity, character, and conversion.
From early user flows and information architecture to high-fidelity design and handoff, I focus on creating journeys that feel intuitive while visually reinforcing your brand promise.
Brand-Driven Digital Systems
Extending your visual identity into cohesive, flexible interface systems.
I translate logos, palettes, and typography into scalable UI foundations—tokens, components, and patterns that keep every screen unmistakably yours as your product grows.
Concepts, Prototyping & UX Writing
Rapid exploration and validation of product ideas with clickable prototypes.
I build interactive prototypes that allow your team to test narratives, flows, and microcopy with real users or stakeholders long before engineering commits to a direction.
Core toolset
Figma, FigJam, Adobe XD, Sketch, Webflow, Framer, Notion, and Zeplin for structured, developer-friendly handoff.
Deliverables
User flows, wireframes, design systems, responsive UI libraries, clickable prototypes, motion specs, and documentation that your team can actually use.
Collaboration styles
Project-based engagements, ongoing product design support, and embedded fractional design leadership for growing teams.
Selected work
Interfaces that help product teams ship with confidence.
Case study
Parallel OS collaboration workspace
Interaction design • Motion • Design language
Increased weekly active teams by 27% in the first quarter.
View project details
Case study
Finch Analytics self-serve dashboards
UX strategy • Visual design • Design system
Improved feature adoption for key analytics modules by 30%.
View project details
Experience
A career path shaped inside product teams and alongside founders.
My work spans embedded product roles and independent consulting, giving me a grounded understanding of how design decisions impact engineering, operations, and go-to-market in real product environments.
2024
Independent product design partner
Studio Ava
Partnering with US-based startups and design-led companies on end-to-end product design, from discovery and UX strategy to visual design, design systems, and launch support.
2021–2023
Senior Product Designer
Northwind Cloud
Led the redesign of core billing, analytics, and workspace modules, introducing a unified component library that reduced design and development time for new features by 35%.
2018–2021
Product Designer
Parallel OS
Designed collaboration tools, admin controls, and AI-assisted workflows for remote-first teams, with a focus on reducing friction in everyday usage and onboarding new teams.
2016–2018
UX Designer
Freelance
Supported early-stage founders with landing pages, MVP flows, brand-aligned UI, and investor deck visuals, often serving as the first dedicated design partner on the team.
Impact in numbers
Metrics that reflect thoughtful, outcome-driven design.
Every project is an opportunity to move a metric that matters. I align early with your team on what success looks like, then design and iterate around those targets—from activation to retention.
38+
Product launches
Shipped with cross-functional teams for SaaS, fintech, AI, and productivity products.
24
Startups partnered
Collaborated with US-based startups from seed to Series C on critical product initiatives.
27%
Average uplift in key flows
Measured increases in sign-ups, onboarding completion, and core workflow adoption.
9
Design systems built
Robust, token-driven systems that made it easier for teams to ship consistent features.
Testimonials
Trusted by product leaders who care about craft and outcomes.
I partner with teams who see design as a strategic lever, not just surface polish. Together we create experiences that feel considered at every interaction, backed by measurable improvements in the metrics that matter.
20+ startups, 50+ shipped initiatives
Average post-launch satisfaction rating: 4.8/5
“Ava helped us reimagine our entire analytics experience. She navigated complex requirements with ease, aligned with engineering constraints, and delivered a design system that has become our single source of truth.”
Jordan Lee
VP of Product
Finch Analytics
“We brought Ava in as our first external designer and she immediately felt like part of the founding team. Her work on our onboarding flows directly contributed to a measurable increase in activation rates.”
Priya Patel
Co-founder
Parallel OS
“What impressed me most was Ava’s ability to keep the experience feeling light and welcoming while still supporting our power-user workflows. Our customers noticed the difference within the first week.”
Marcus Nguyen
Head of Design
Northwind Cloud
“Ava translated our messy ideas into a clear product narrative, prototypes our team could rally around, and a visual identity that feels like us. The collaboration was focused, generous, and incredibly efficient.”
Emily Carter
Founder
Signalboard
Ready to transform your next product release?
Whether you are rethinking a critical flow, planning a new product line, or building your first design system, I would love to hear what you are working on and explore how design can help you move faster with more confidence.
